Our History

In 2004, Howard M. Shore founded Activate Group, Inc. After scaling and exiting several of his own businesses and consulting for Fortune 500 companies seeking to maximize employee productivity, he recognized the patterns that made good companies great. Today, Activate Group is a premier business acceleration firm for companies of at least $5 million in annual revenue with CEOs ready to scale using proven strategies, systems, tools, and software that create cash flow without draining leadership’s resources and time.

Our Purpose

The entire Activate Team is focused on four areas of purpose:

  • Inspire the achievement of seemingly out of reach audacious goals
  • Free up your time to do the things that are important to you on a personal level
  • Transform your business
  • Transform your life

Meet our founder

Howard M. Shore
Howard M. Shore
Master Business Accelerator

Activate Group founder, speaker, and bestselling author Howard M. Shore has worked with hundreds of executives and teams to help accelerate their growth and scale their organization.

Howard cut his teeth as the owner of several successful companies and as an executive for Fortune 500 companies like Ryder Systems, AutoNation, and KPMG. For him, the transition to business and executive coaching was a natural one.

Howard earned his Bachelor and MBA degrees from Florida International University. In addition, he completed advanced executive programs at Harvard Law School and the University of Chicago.

He is a Certified Gazelles Coach, Certified Public Accountant, Certified Executive Coach, Certified Behavioral Analyst, Certified Values Analyst, and Certified Attributes Index Analyst.

Howard M. Shore is an accomplished speaker and coaches other business coaches outside of his company.

Meet our Team

Larry Rutkowski
Larry Rutkowski
Executive and Business Coach

Larry has had a successful career encompassing a blend of sales, marketing, operations, and supply chain leadership experience spanning more than 35 years. On top of that, Larry earned his Executive MBA from the Kellogg School of Management at Northwestern University. The skillset Larry has cultivated through his professional and academic experience is as extensive as his professional achievements; he is analytical but visionary, personable but disciplined. His aptitude for achievement in diverse areas has driven his success, allowing him to hold a host of executive level positions that included CEO and ascend to the number two position in a several hundred million-dollar organizations.

In Larry’s work as a coach, he teaches his clients to use versatility to manage people and functions, to fiercely commit to achieving their goals, and to use a team-oriented leadership style to maximize revenue and results.

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Larry Rutkowski
Mo Rousso
Executive and Business Coach

Mo is passionate about sharing with other leaders the lessons he has learned over the years as a business founder and CEO, as well as, teaching performance acceleration methods and tools.

By background, Mo is a seasoned business and technical leader with over three decades of achievement in the development of strategy and the management of corporate operations, who thrives in the fast-paced, dynamic environments of business development, sales, startup activities, operations, organization development, and technology solutions. He has had a proven track record of building, developing, and managing cross-functional teams to deliver millions of dollars in revenue while reducing costs, improving efficiency, and developing turnkey solutions.

Mo is a recognized thought leader and industry subject matter expert with a strong background in the areas of process optimization, cost control, marketing, corporate turnaround activities, vendor negotiations, right-sizing, team leadership, personnel development and retention, and innovation. He is experienced at establishing new companies and business units, serving as President, CEO, and Chief Development Officer, and managing international projects.

In summary, Mo is a responsive and approachable coach who successfully builds high performing teams by effectively guiding them through vector changes as a response to competition and strategy. He works with clients to establish the business’ core purpose, values, and unique strategy; develop the executive team to be exceptional stewards of the organization; develop a corporate culture to ensure employee engagement and accountability; and improve cash management to fund growth. Altogether, these methods catalyze Mo’s clients to enjoy superior growth and profitability and achieve audacious goals.

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Larry Rutkowski
Albert Noa
Director of Human Capital Management

Albert Noa has more than 25 years of experience in Strategy Development and Execution, Human Capital Management, System Design and Implementation, Performance Management, and Process Improvement across various industries.

Albert has held leadership and management positions with KPMG LLP and Florida Power & Light. He has led business process improvement projects, system implementations, and HR design and analysis efforts for clients across various industries, including several Fortune 500 organizations.

Throughout Albert’s career, he has served as a trusted enabler and advisor, combining experience, communications skills, and vision, with a basic common-sense approach to developing organizations focused on delivery, thought-leadership, process, performance and the execution of strategy. He is a regular lecturer at MSMIS, MBA, and International MBA classes at various universities and a presenter at multiple regional and national conferences. Excelling at enabling an environment of teamwork and collaboration; Albert’s team-oriented approach allows for the open sharing of ideas, creating an inclusive and productive atmosphere.

The functional areas in which he has specific experience include Information Management, Human Capital Management, Program Management (PMO), and Strategy Management.

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Larry Rutkowski
Amanda Vargas
Executive Assistant | Coordinator
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We invite you to put our team to the test and let us show you the untapped potential and undiscovered revenue in your business.

Find a coach

If you think you would fit our coaching culture and would like to explore joining our team, take a moment to tell us about you!

Become a coach
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